Friday, February 10th, 2012
Stimulli, a South African living brands agency, has innovated product placement with a new reality game show concept, ?Vodacom ThumbWars.?
Critics say that the contestant-based show will take branded entertainment to the next level in South Africa.
?Vodacom ThumbWars is the biggest, boldest, most exciting battle of the year,? said Samantha Moon, co-founder of Stimulli. ?We are delighted to be working with brand giants like Vodacom and Samsung, the programme?s handset partner, on a project of such magnitude. Vodacom ThumbWars is going to be big.?
Vodacom wanted Stimulli to demystify mobile technology to the African consumer, and to do so in a fun entertaining manner.
Contestants will rely on their wits and their Samsung phones as they travel to 20 locations in South Africa for a treasure hunt. Each week, four teams will race against the clock for the coveted cash prize of R1 million.
The series will be supported by a massive marketing campaign, including TV, radio, print, and online.
