Thursday, May 17th, 2012
Production company RDF Media Group is partnering with Omnicom Media Group?s (OMG) branded entertainment company Full Circle Entertainment (FCE) to create a new branded entertainment production.
FCE will be working under the RDF USA company as an independent entity. The OMG subsidiary will work with media service companies, advertisers, producers, and RDF units.
For the past five years, FCE has produced over 100 hours of branded entertainment content aired in 10 networks for more than 25 renowned advertisers, including AT&T, Heineken, and Allied Domecq.
FCE be using RDF?s additional development resources and scales to create product integration across RDF?s TV and digital slate.
The production will connect brands to the RDF-backed Pangea Management Group, which links advertisers to stars to create personality-based licensing and endorsements.
?In a changing industry, we’re keenly aware that the role of the advertiser has never been more important,? commented Chris Coelen, CEO of RDF Media USA. ?Combining Omnicom’s powerful relationships and leverage with RDF’s production and distribution capabilities, RDF has gained a major advantage in its ability to deliver solutions to our partners.?
