Sanyo partners with YouTube video creators to promote Xacti

Sanyo Fisher is promoting its new digital camera with the help of YouTube video creators and branded entertainment company Madison Road Entertainment.

The videos were shot using the Sanyo Dual Camera Xacti, showing off some of its new high-definition features.

?These cameras allow people to be more creative,? attests Tom Van Voy, VP of audio visual products sales of Sanyo. ?We’re reaching a part of the community that can fully utilize the capabilities the camera can offer.? 

The videos feature a YouTube overlay ad that notifies viewers that the Sanyo Xacti was used to shoot the videos.

The company is making an effort to reach a new market in the camera industry: young consumers with a creative bent.

?The community we’re serving is changing and evolving,? mentioned Van Voy.

The ads feature some of the most famous YouTube video creators in town, including iJustine, Lisa Nova, Barack Obama impersonator, AlphaCat, and Mr. Safety.