PlayStation Branded products to be licensed and produced by Target Entertainment

Sony has signed a deal with Target Entertainment?a rights management company?to handle the licensing and production of PlayStation products, including food and housewares.

Target Entertainment will develop a line of PlayStation apparel and accessories. The product line includes toys, food, stationeries, and housewares.

?Many of Sony Computer Entertainment’s first party software titles and characters are now recognized by millions of people around the world,? said Stephanie Freeman, SCEE licensing and Peripherals Manager.

She continued, ?We really want our consumers to have the ability to interact with our brands and characters in ways other than just on screen. We feel Target Entertainment has the vibrancy and experience to help us do this successfully.?

?To work with a brand like PlayStation, and its range of products, is a great opportunity for us,? commented Helen Howells, global brand director of Target Entertainment. ?With a portfolio of fantastic games we will offer new and longer standing fans a range of products that will really add to their PlayStation experience.?