Nokia Product Placement in Star Trek

Published on May 12, 2009 by David Castillo · No Comments

Nokia is banking on brand recall with a premium product placement on the upcoming Star Trek film. The phone maker partnered with Paramount films to secure the movie placement.

In a scene where young James Kirk drives and crashes an old corvette, he operates a Nokia touch-screen smartphone. Before the car crashes, audiences will hear the Nokia trademark ring tone. The Finnish phone maker is even offering Star Trek applications.

Nokia will also be offering a limited N5800 Star Trek edition phone.

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