Saturday, February 4th, 2012
Nokia is banking on brand recall with a premium product placement on the upcoming Star Trek film. The phone maker partnered with Paramount films to secure the movie placement.
In a scene where young James Kirk drives and crashes an old corvette, he operates a Nokia touch-screen smartphone. Before the car crashes, audiences will hear the Nokia trademark ring tone. The Finnish phone maker is even offering Star Trek applications.
Nokia will also be offering a limited N5800 Star Trek edition phone.
