Friday, February 10th, 2012
7-Eleven, the renowned convenience store, has secured a product placement in the upcoming summer movie ?Terminator Salvation.?
While the producers and the advertisers have not disclosed how much the deal cost, it is easy to conclude that it cost a lot. Terminator Salvation is one of the season?s biggest movies and a product placement in it will surely guarantee viewer recall.
In the film, the store is featured as a safe haven for the human resistance. They battle the terminators inside a burned down 7-Eleven store. While the store is in shape, the iconic 7-Eleven logo is unmistakably visible in the scene.
In coordination with the product placement, 7-Eleven will also offer collectible Slurpee cups and straws featuring terminator designs. These collectibles will be available throughout May.
