Thursday, May 17th, 2012
RadioactiveGiant is partnering with national brands for a branded entertainment platform that targets primary and secondary audiences through video sharing and social networking.
The online video entertainment company has already begun producing its first original series, which will be distributed on over 60 video sharing sites, social networking sites, and blogs.
The first rounds of programs include the titles Plastic Android, Watusi Rodeo, Ninja Stars, and many others. The shows are specifically targeted at key online pop-culture communities.
?The intelligence around these communities has been overlaid with the marketing profiles of national brands to create targeted distribution strategies and the content has been developed around the individual marketing goals of those brands,? the company said in a recent press release.
RadioactiveGiant will run a comprehensive marketing campaign in the digital world. The company will build integrated entertainment experiences, while offering platforms where brands can utilize their digital marketing approaches.
In doing so, the company is capitalizing on online video. ?The future is here and now, brands just have to catch up to their consumers,? asserted a company spokesperson.
