Saturday, February 11th, 2012
To support the release of EMI?s award winning Iron Maiden docu-film, ?Flight 666?, branded entertainment specialists Matmi have launched an advergame of the same name to promote the film?s imminent DVD/Blu-ray and album release on 25th May 2009.
The quirky and addictive ?Flight 666? game mimics Iron Maiden?s epic ?Somewhere Back In Time? tour which took in 23 concerts, five continents and a 50,000 mile trip in just 45 days last year. In a nod to Iron Maiden vocalist Bruce Dickinson piloting the plane and flying the band around the world himself, gamers fly the Maiden plane through 10 levels set in five of the tour?s host countries, dropping speakers to get the world rocking. Every second level unlocks free trailers for the film and the game includes a competition for exclusive Iron Maiden merchandise.
Geoff Smith, Digital Director, EMI Marketing, says EMI takes great pride in using creative marketing techniques to support its artists: ?Advergaming has proved to be a great way to enhance EMI?s traditional marketing campaigns. The ?Flight 666? game is designed to entertain Iron Maiden?s enormous worldwide audience, and captivate even more players outside the rock market at the same time. The combination of an iconic rock band and flying planes is irresistible!?
Jeff Coghlan, founder and MD at Matmi, says that creating the ?Flight 666? advergame had been tremendous fun: ?Translating such an innovative and exciting tour into an advergame gave us lots of scope. Most Maiden fans are computer-savvy but we?ve been quite generous with time limits and lives so that they can keep on playing!?
?Iron Maiden: Flight 666? is released on Monday 25th May 2009 on EMI Records, on Blu-ray, 2-DVD set and live double action soundtrack album. The game is out now – play it here. Check out more about the tour film and live album on Iron Maiden?s website.
