Thursday, May 17th, 2012
Internet animated series ?Blah Girls? is moving from the World Wide Web to the wide world of licensing.
Recently, the show debuted a series of interstitials on the The Insider, an entertainment magazine. The placement has generated a lot of buzz from young audiences who are interested in celebrity life. The property is planning to expand into other platforms, including a TV series and branded merchandise.
Blah Girls follows a trio of girls?Krystle, Britney, and Tiffany?who lounge on Krystyle?s bedroom talking about gossip and celebrities. The animated blog is co-produced by Todd Goldman, who created David & Goliath and Katalyst Films.
The online series has more than 70 one-minute episodes to date and has received more than two million views.
Brand Sense Partners are planning to extend the Blah Girls name to apparel, stationary, plush, cosmetics, and even home d?cor.
Source: BrandWeek.com
