Wednesday, May 23rd, 2012
Ever heard of Justine Ezarik?
Well, she may not be your typical household name. But if you type her name in YouTube, Facebook or Twitter, you?ll see that she has her own internet audience. And she is now officially an endorser of the Carl?s Jr. Portobello Burger.
The fast food chain partnered with Google to create an online campaign for the six-dollar burger. Google has selected Ezarik and eight other popular YouTube creators to market the product on cyberspace.
Each YouTube creator was commissioned to put a twist on the brand?s infamous commercial, where Paris Hilton showed how she ate the burger. In turn, the creators would video-share how they would eat theirs.
The creators were selected for their creative flair and their capacity to mobilize surfers. Ezarik has 94,000 subscribers on her YouTube channel, 590,000 followers on Twitter, and 25,000 Facebook fans. She has a big market on the internet.
Ezra Cooperstein, VP and director of the company that organized the campaign for Carl?s Jr., said that the company is hoping that the creators will add the critical personal endorsement to boost the burger?s sales.
The videos will be viewable on a live YouTube channel, creators? pages, and on ad units across the Google network.
