Saturday, February 4th, 2012
Posts and conversations throughout the web continue to be a viable venue for advertisers to target additional markets.
For one, many bloggers have been doing well as promoters of products and/or services. Companies who invest in blog product placements are reaching a new plain of understanding with their consumers. Content becomes relevant making it a true value product placement.
Jeremiah Ownyang (from Forrester Research) says that the partnership between brands and bloggers is here to stay. It allows the creation of sponsorship pages where editorial license and promotion are integrated in an informational forum.
The emerging media market allows for a perfect connection between brands and consumer behavior. It allows brands to extend their reach by having an intimate conversation with the consumer.
?Now more than ever, we’re seeing brands rush head-on into the social-media space, staking their claim on their Twitter, Flickr and Facebook kingdoms, excited about what can be done versus what should be done,? describes Paul Gunning, CEO of Tribal DDB Worldwide. ?In the case of mircoblogging there are huge differences between brands that do and do not get it.?
Jonah Bloom, the editor of AdAge, commented: ?It?s [social media] about realizing that consumers are running the biggest recommendation service in the world and that, as has been tiresomely often repeated, they define the brand (no, this is not new; yes, this is becoming more obvious and important by the day). All thinking about product, customers and communications, needs to take this into account?it cannot sit in a silo.?
Online social media is fast becoming the new advertising platform for our generation. Advertisers know that people are surfing the net at least 3 hours a day. Now, its just a matter of crafting well-built campaigns that will reach and satisfy these surfers.
Source: Examiner.com
