Thursday, February 9th, 2012
Google has been working on more eye-catching ads to replace its text ads for awhile now and the emergence of Bing as an e-commerce site is hastening the search engine?s pace.
Reports claim that Google will be testing product ads for its users whenever they browse through Google.com.
In an e-mail sent to advertisers, the number one search engine described the new features for the Google product ads.
The new ads ?will feature product specific information directly in the ad such as price and product image,? the company said in the e-mail. ?During the beta program, Google will be testing to identify the most effective ad formats. Google product ads will complement standard text ads on Google.com and will run independently during the beta.?
Microsoft?s Bing has a Cashback program, which apportions ad revenue to consumers for some of their purchases. It is developments like this that are making Google more aggressive in pursuing online shoppers.
