Wednesday, May 23rd, 2012
While platform operators and site owners of all kinds are well-positioned to take advantage of the exploding virtual goods business, not all have the resources or desire to develop the necessary strategy, technology and content. Virtual Greats, the world’s leading virtual goods and sales distribution system, and Viximo, which provides content, analytics, and virtual currency solutions to publishers (social networks, dating sites, gaming sites, etc) and content creators (brands, media, digital artists), today announced a partnership deal providing publishers with turnkey virtual goods solutions, including an unrivaled library of branded entertainment, sports and fashion content.
Intellectual property from the Virtual Greats portfolio will be added to Viximo’s Content Marketplace, which provides a one-stop shop for access to the best virtual goods content. Virtual Greats content licensed to the marketplace will include goods inspired by global celebrities and brands such as Paris Hilton, Elvis Presley, the National Basketball Association and Rocawear, among many others.
Viximo’s Content Marketplace combines rich interactive content from its in-house studio, community of 3,000 digital artists, and relationships like Virtual Greats to help publishers grow their virtual goods revenue. Combined with Viximo’s Analytics and Drop In Components, publishers of all sizes can deploy virtual goods with just under a week’s work.
"In many cases, it makes far more sense for a publisher to take advantage of Viximo’s ready-to-go solutions for virtual goods sales, especially as you move into the long tail of specialized content," said Dan Jansen, CEO, Virtual Greats.
"Virtual Great’s unique set of A-list global content will be a great addition to Viximo’s already rich content marketplace. Publishers will see their possibilities for virtual goods sale multiply as the quality and breadth of their content expands," said Brian Balfour, Founder and VP Product Marketing, Viximo.
