Wednesday, May 23rd, 2012
According to Adweek, product placements from the top ten travel and hospitality brands on prime time television increased by 34 percent in 2008 compared to the previous year.
Seven out of ten of those brands were hotels and the remaining three were JFK and LAX airports and the Crow Greek Goldmine Tourist Attraction in Girdwood, Alaska.
Among the hotels, three Las Vegas brands posted the most product placement occurrences. These were the Paris Las Vegas Hotel and Casino with 474 occurrences, the MGM Grand Hotel & Casino with 271 occurrences, and the New York New York Hotel & Casino with 197 occurrences.
In broadcast network TV shows, Fox?s ?So You Think You Can Dance? topped the bill for product placements for the travel and hospitality industry. The show, which had 534 product placements, was set behind the backdrop of the Las Vegas Strip with signs, banners, and logos from different Vegas hotels.
NBC?s ?Last Comic Standing? was second in the list with 445 product placements, while ?CSI: Crime Scene Investigation? had 349 occurrences to get third place.
The research was conducted by Nielsen Co.
