Wednesday, May 23rd, 2012
Quick Hit, Inc., a leading developer and publisher of premium, free-to-play online sports games is using a video trailer produced by Boston-area creative agency, Viewpoint Lifestyle, to help introduce Quick Hit Football, its debut title launching this fall. The video is available at http://www.quickhit.com/game/info/videos.
The trailer plunges viewers into a crunch-time, nail-biting game scenario, where a voiceover sets the stage and dramatic visuals of a Quick Hit-branded stadium appear. Intercut with the stadium are action moments from the Flash?-based game, as well as game features, player profiles and game personality Coach Bill Cowher ? all driving toward the ?big play? call-to-action.
?Viewpoint Lifestyle connected the passion of football fanatics and gamers in this exciting trailer. Their production expertise and creative ideas are helping recruit users who crave the best, free football gaming experience online,? said Jeffrey Anderson, CEO, Quick Hit.
?Our goal was to capture the power and excitement of authentic professional football while showcasing the incredible features, strategy and fun this game experience offers,? said Shawn Peters, creative director, Viewpoint Lifestyle.
Quick Hit Football will launch concurrently with the 2009 NFL season, but is actively recruiting for its beta now. Instantly accessible via a web browser, Quick Hit Football allows registered users to take on the role of coach and general manager of their own football team in an effort to rise in the ranks and establish a dynasty against franchises from across the globe.
Viewpoint Lifestyle was formally launched as an advertising firm for lifestyle brands by 20+ year-old entertainment advertising agency, Viewpoint Creative in February 2009
http://www.viewpointlifestyle.com/vpl_launch.html. Viewpoint’s media mix crosses all platforms, including print, out-of-home, TV, collateral, in-store, interactive and mobile content. The company?s business encompasses all platforms and execution of creative, from development through delivery. With versatile in-house writing and design teams as well as full graphic, CGI, live action and audio production capabilities, Viewpoint Lifestyle is well equipped to handle all types and sizes of businesses looking to energize their brand – everything from apparel and sporting goods to food and beverage, to recreation and tourism.
?The Viewpoint Lifestyle team is extremely comfortable in the sports and games space as a natural extension of our entertainment work, and we really understand Quick Hit?s potential fan base,? said David Shilale, general manager, Viewpoint Lifestyle. ?Quick Hit is exactly the kind of exciting brand we want to help grow and be a part of in our local market.?
