Friday, February 10th, 2012
Branded Evolution says that branded entertainment is not new in the world of advertising. The New York-based company can identify product placement in films from the 1920s.
However, the trend is changing. ?Just as advertisers followed consumers from print to radio, and from radio to television, it?s only a matter of time before the Internet reigns supreme,? says Warner Siebert, a partner at Branded Evolution.
He continues, ?It is very rare to see a medium increase in both viewership and engagement, and this is happening at an unprecedented pace for online video. According to Nielsen?s April 2009 report, The Global Online Media Landscape, total minutes of viewers engaged with online video has grown 71% from Feb 2008 to Feb 2009, and when looking at time spent on video sites since 2003, we have seen growth of nearly 2,000%. Everyone at Branded Evolution knows that this is not a trend – it?s the future.?
At the moment, the company says YouTube is one of the most lucrative platforms in cyberspace. Why? Because it is highly recommended by social media users.
Siebert explains: ?Social media and branded online video go hand in hand. In terms of advertising, social media is all about influence and influencers. Consumers are turning to each other for advice during this time of financial instability.
?A perfect example of this is all of the YouTube channel personalities, creating content that people consume on a regular basis. These ?web celebs? know how to promote a product or service by seamlessly integrating it into their video entertainment, without jeopardizing their own brand or the sponsor?s. Branded Evolution has access to the top YouTube stars, so it just becomes a matter of matching the right personality to the brand.?
Social media is a great venue where brands can interact with consumers. Siebert concludes, ?Twitter accounts are [just like] websites. Would you trust a brand that didn?t have a website??
Source: brand-e.biz
