Friday, February 10th, 2012
Generate, the digital media company founded by Jordan Levin, has partnered with DiVide Pictures, co-founded by Milo Ventimiglia, to produce branded entertainment content targeted at DiVide?s young male audience.
DiVide will be moving into Generate?s offices to develop concepts, which will be co-produced by Generate.
DiVide has worked with American Eagle and Cadillac and is currently producing an original digital scripted series titled Ultradome. On the other hand, Generate is launching a digital scripted drama titled The Lake, which will air on TheWB.com on August 10.
?Ever since I met Milo at The WB as a young actor on Gilmore Girls, I was struck by his professional ambition and passion for creating entertainment that he and his peer group found engaging,? said Generate CEO Jordan Levin. ?Milo and Russ share Generate’s vision of brands and content converging in the digital space which is an innovative opportunity for any company trying to activate DiVide’s core fan base of ?media multitasking’ young males.?
