Friday, February 10th, 2012
Copies of Mariah Carey?s newest album will be bundled with a 34-page booklet that will feature advertisements from major luxury brands along with CD liner notes.
The album, titled Memoirs of an Imperfect Angel, is more transparent than Chris Brown?s chewing gum product placement. However, this definitely marks a trend in the industry.
The Island Def Jam Music Group will be observing the performance of the program. If they like what they see, they might initiate bigger brand deals for booklets of CDs by Rihanna, Bon Jovi, and Kanye West.
The booklet that comes with Carey?s latest album will bring lots of product placement to the CD?an emerging trend. Why is that? Well, according to Def Jam chairman Antonio Reid, ?we don’t have music retailers any more.?
Who listens to CDs? Nowadays, kids download songs through the internet, using their iPod. That?s why musicians and producers need alternative ways to generate revenue.
