Friday, February 10th, 2012
Twelve major advertisers lined up to sponsor last week?s telecast of the United States versus Spain during their World Cup qualifying match broadcasted on Telemundo and its cable network, mun2.
The sponsorship list included Allstate, Anheuser-Busch, Coca-Cola, Corona, General Motors, Home Depot, McDonald’s, T-Mobile, Toyota, AT&T, Ford, and Unilever’s Degree for Men.
MediaWeek reported that Ford sponsored a live mun2 feed broadcasted through JumboTron screens in the Hollywood and Highland complex in Los Angeles and the NBC Universal screen in New York Times Square.
Telemundo owns the television rights of the Mexican National Team when it plays in the country, and this includes rights for US broadcasts.
MediaWeek says that the sponsorship package includes ?A 360 component that will include broadband opportunities that will include in-game advertiser logo features, cross-promotional segments, sponsorship of rosters and exclusive videos and sports briefs in conjunction with the game is part of the sponsorship packages.?
Source: MediaWeek
