Wednesday, May 23rd, 2012
In a recent post from Alibaba.com titled ?5 Tips to Reach the Rich?, author Roy Williams cited product placement as one of the methods to reach the target demographic.
Williams said that a company should put their products/services where people can see them. Williams referred to a quote from Juliet B. Schor, a professor of sociology at Boston College:
?In the last 30 years or so, as people have become increasingly isolated from their neighbors, a barrage of magazines and television shows celebrating the toys and totems of the rich has fostered a whole new level of desire across class groups…?
Product placement is one of the fastest growing categories in the world of advertising.
?For a price, your product can be written into the script of a TV show or major motion picture,? writes Williams. ?Do you remember the year James Bond began driving a new BMW convertible? Or the Seinfeld episode where George buys a cashmere sweater in a trendy boutique? These things don’t happen by accident. And when your product is in the show instead of in an ad, you’re immune from TiVo fast-forwarding.?
Apart from its cost-efficiency and proven effectiveness, product placement can also be easily targeted on specific demographics. Advertisers can select which shows or movies to put product placements in to reach their desired demographic.
Source: Alibaba.com
