Dubble Bubble product placement in GI Joe

If you watched ?G.I. Joe?The Rise of Cobra? this summer, then you know that Duke favorite candy is Dubble Bubble. What you don?t know is that this gum is manufactured by Melbourne-based company Confectionary Link.

The company?s National Sales Manager, Ken McLean, is proud to say that Dubble Bubble was prominently featured in the film adaptation of the classic cartoon series, which was released last month in Australia.

?We?re delighted at this exposure for Dubble Bubble? it?s almost subliminal,? said McLean. ?Nothing tells more of success of a brand when it is placed, celebrated and craved in a Hollywood movie. What more could we ask for!?

McLean also mentioned that Confectionary Link is no stranger to product placement. Junior Mints was also featured in one prominent episode of Seinfeld, the TV sitcom.

?In the episode Kramer drops a Junior Mint into the stomach of a patient on the operating table of the hospital,? describes McLean. ?It is hilarious, and sold a lot of Junior Mints internationally.?

Source: Reverse PR