Friday, February 10th, 2012
Branded entertainment is building momentum in a global scale.
In India, leading ad agencies are gearing up for branded entertainment projects.
Local industry analysts claim that the buzz regarding the industry is getting stronger and stronger.
?Now there are over 250 television channels in India,? claimed a Mumbai-based analyst. ?Ad majors are increasingly interweaving their clients’ brands with the content of entertainment properties such as television serials, movies and radio to gain high visibility.?
One of the companies beefing up its branded entertainment operations is Madison Mates led by CEO Darshana Bhalla.
?We are looking for people with passion for innovation. Our focus is on services, final delivery and creativity,? claimed Bhalla.
Bridge, another entertainment group, is also planning on extending its operations and services to advertisers. The company?s business director Rajesh Iyer says that the company will expand its operations to Delhi.
?I am adding muscle to our existing manpower. We are also getting into entertainment-based events to gain high visibility for our clients,? claimed Iyer.
Other ad companies looking to penetrate the branded entertainment industry include Lowe Production and Showdiff.
