Wednesday, May 23rd, 2012
Shed Media has signed a product placement deal with the US edition of ?Who Do You Think You Are?? The company hopes that the deal will encourage the UK government to allow similar forms of advertising.
NBC will air the series in the US and Ancestry.com, and Shed Media gets limited mentions for the show?s research services in every episode.
?In return, they have made a significant investment in the budget of the programmes, both in terms of cash and in kind through much of the research,? explained Nick Southgate, the company?s chief executive.
With regards to product placement, Southgate comments: ?You have got to be sensitive about how you use it.?
The US version of the series will feature the family history of celebrities, like Susan Sarandon and Sarah Jessica Parker.
UK culture secretary Ben Bradshaw says that he might reverse a block on product placement advertising, but the end decision is still uncertain.
Source: FT.com
