Saturday, February 11th, 2012
2.0 Media?s CEO Peter Grid and Creative Director Jason Xenopoulos have partnered with renowned television celebrity Justin Bonello to create a branded entertainment company named Cooked 2.0.
The new company will provide focused branded content production paired with advertising and documentary-making of Bonello?s films.
Cooked In Africa Films is based in Cape Town and has produced three seasons of Cooked, a BBC lifestyle show.
?We?re in the business of original production, and have always prided ourselves on our ability to transform fresh ideas into thought-provoking entertainment for TV,? says Bonello. ?Our collaboration with 2.0 means we?re able to branch out into the world of commercials, producing original advertiser-funded content with high production values. Our migration from tape-based recording into digital high definition allows us to produce high quality projects extremely cost effectively and deliver finished products within limited time constraints.?
Gird says: ?With the integration of digital into mainstream advertising, Cooked 2.0 is able to produce branded entertainment content for both TV and new media platforms. Historically the standards applied to video and web content in new media has been low, but with Cooked 2.0 we intend to change that by raising the production values of the video content while offering a competitively priced service.?
According to Xenopoulus, ?Advertisers are increasingly looking for innovative ways for customers to interact with their brands more often. Hence, we?re seeing the classic TV advert make way for branded content, which includes advertiser-funded TV shows and rich media content for web; mobile; and other new media platforms. With our advertising experience and Justin?s HD and programming experience, we?re able to offer clients the opportunity to produce high quality digital content that can be applied across the media spectrum and deliver real value to the advertiser.?
Source: Totally Mad
