Friday, February 10th, 2012
Kirklees Council has lobbied its views against product placement to the government, claiming that it will be detrimental to young people?s health.
Council leader Cllr Mehboob Khan says that product placements will be detrimental to the health of people across the country.
Cllr Khan wrote a letter in behalf of the Council and sent it to Ben Bradshaw, the media secretary. In summary, the letter said that the benefits would not outweigh its impact on health.
Cllr Khan wrote: ?Both Ofcom and the Food Standards Agency have acknowledged that advertising and marketing messages have an impact on children?s food choices, and while the government has ruled out product placement in children?s programming, most young people watch programmes like the X Factor where placement is likely to be allowed.?
He continued, ?Almost 70% of children?s television viewing is outside specific children?s programming times.?
Cllr Khan believes that product placement would disrupt proper dietary practices for children.
Source: eGov Monitor
