Wednesday, May 23rd, 2012
One Minute Media, LLC the leading online and mobile video producer and distributor of Know It In A Minute’s one-minute branded content for leading national advertisers released the results of a study today that indicates: Executives believe Branded Videos are more effective than other forms of online video advertising.
The survey, "Leading National Online Video Survey for 2010", was sent to over 7,565 advertising and marketing executives, agencies and media companies. "The survey confirmed our business model as to what marketers want from their online video efforts, including type of video, length of video, cost of video, where video needs to be distributed and the overall media value", said, Andrew S. Pakula, President and CEO of One Minute Media, LLC.
The survey indicates 92% of the respondents felt "A consumer actively searching for information relative to their product or service and then clicking to see a Branded Information Video, is more valuable than Display, Pre-Roll and Email ads." Additionally, 74% of the respondents would prefer paying media on an accountable "Cost Per View" basis for a viewer to watch their video. Also, over half of these respondents indicated they were comfortable paying similar "Pay Per Click" keyword advertising rates.
Not surprisingly, over 72% of respondents would prefer to advertise on sites which provide Professionally Produced Content opposed to advertising on sites showing User Generated Content.
As far as the running time of a Branded Informational Video, the survey reported 79% of the respondents felt the effective time frame should be one-minute and under. A significantly high number of those surveyed indicated they are considering increasing ad spending for online video and mobile in 2010.
As part of One Minute Media’s ongoing efforts to improve services and inform the marketplace of effective and efficient online video practices and techniques, their survey is available to national advertising & marketing executives and their clients.
To view the survey summary please visit:
Click here to get Know It In A Minute 2010 Survey Results (http://bit.ly/9V35t)
About One Minute Media, LLC
One Minute Media, LLC produces the Know It In A Minute branded online videos on a wide variety of topics that people want and need to know in less than a minute. Videos are shown on www.knowitinaminute.com on a cost per click view basis to advertisers. The company was founded by Internet advertising pioneer Andrew S. Pakula and former CBS/King World executive Bill Teitelbaum. The company is based in New York with production offices in Los Angeles. One Minute Media Clients include a number of Johnson & Johnson, Walgreens and Intel.
Contact: One Minute Media, LLC, Andrew S. Pakula, CEO 646-706-7720 x20 or email aspakula (at) knowitinaminute (dot) com
