Ofcom extends review of the product placement rule

In UK, Ofcom is extending its review of the rules governing television content on product placement.

The extension comes right after the government announced that it is willing to legalize product placement.

Last June, Ofcom reviewed the Broadcasting Code, which set rules for TV and radio stations.

The current code, which was implemented in July 2005, is the rulebook that TV broadcasters must comply with. It sets the parameters on television shows, such as parental guidance guidelines.

While reviewing, the regulator also hopes to clarify some parts of the code for future reference. Ofcom plans to announce its final revisions by the end of the year.