Wednesday, May 23rd, 2012
Players Network (OTCBB:PNTV), the leading Digital Television and Internet Media Network dedicated to Las Vegas Entertainment and the Gaming Lifestyle, announced today that it has created branded entertainment video segments for Breeders’ Cup’s exciting new website, www.breederscup360.com
The Breeders’ Cup World Championships will be held at Santa Anita Park in Arcadia, Calif., on Nov. 6-7. Consisting of 14 races and $25.5 million in purse money, the Breeders’ Cup annually brings together the best Thoroughbreds from around the world to compete for championships honors.The Breeders’ Cup is televised by ABC/ESPN and shown in 130 foreign countries.
The video segments (http://www.breederscup360.com/breeders-cup-101) feature well known handicappers, as well as everyday racing fans, and achieve Breeders’ Cup’s goals to raise audience awareness about their brand in general, as well as the high returns of betting on the Breeders’ Cup.
"Breederscup360.com is our microsite for our fans and bettors looking for the latest handicapping content to specifically prepare them for Championship weekend, and Players Network provides the kind of programming and content that is entertaining and educational; these segments are not only for the core fan but for the casual sports bettor as well," said Peter Rotondo, Breeders’ Cup Vice President of Media and Entertainment.
As national brands seek to capture consumer attention in the ad-saturated media climate, branded entertainment has become key to brand awareness," states Jenna Bodnar, Business Affairs Consultant and Independent Producer for Players Network, citing maximum message effectiveness for Breeders’ Cup, as well as the Network’s branding objectives to include horse racing as part of their growing, gaming rich, media content. Players Network and Breeders’ Cup’s agreement includes cross-promotional efforts meant to reach across their respective demographics and grow audience share.
About Players Network
Players Network is a Digital Media Company that focuses on the Las Vegas and Gaming Lifestyles, producing and distributing original content for its own VOD Channels on television in over 22,000,000 homes over Comcast, DirecTV, AT&T, Verizon and Dish Network and its own Broadband Network, Hulu, Blinkx, Google, YouTube and Yahoo Video, for DVD Home Video, mobile platforms, and through worldwide television syndication. Players Network has a 12-year history of providing consumers with quality Gaming and Las Vegas Lifestyle content, as well as strategic partnership services in Las Vegas, Atlantic City, and throughout the worldwide gaming industry. For more information go to www.playersnetwork.info
The Players Network logo is available athttp://www.globenewswire.com/newsroom/prs/?pkgid=6398
About Breeders’ Cup
The Breeders’ Cup administers the Breeders’ Cup World Championships; Thoroughbred racing’s year-end Championships consisting of 14 races and $25.5 million in purses, which makes it the richest event in sports. At last year’s Breeders’ Cup, more than $100 million in winning wagers were returned to fans at betting locations around the globe. The Breeders’ Cup also administers the Breeders’ Cup Challenge qualifying series, and the Breeders’ Cup Stakes Program. Breeders’ Cup has offices in Lexington, Ky., and in New York City. Breeders’ Cup press releases appear on the Breeders’ Cup Web site, www.breederscup.com. You may follow the Breeders’ Cup on Twitter at http://twitter.com/BreedersCup
