Thursday, May 17th, 2012
Ofcom has prohibited product placement on television shows aimed at the under-16 age demographic.
This new guideline will be included in the regulator?s broadcasting code and will also cover programs from the United States (US).
However, there are still many questions to be answered. As questioned by Andrew
Laughlin from Digital Spy, ?? it is unclear at present whether the new rules will only affect programmes specifically commissioned for younger audiences or those watched by a large proportion of children??
Responding to the rule changes, Channel 4 will review all the processes of acquiring children?s programs before featuring them on the network. Channel 4 also wants to find out if other programs, like The Simpsons will be covered under the new network rules.
Source: Digital Spy
