Yahoo and GroupM team up to created branded entertainment

Published on October 23, 2009 by David Castillo · No Comments

GroupM Entertainment announced that it will be partnering with Yahoo to create a branded entertainment series, which will be distributed through several Yahoo properties.

The two companies are currently discussing different series concepts. The two prominent options are reality shows?The Rock ?n Roll Jet Plane and Now Hiring: The Great American Job Search.

Yahoo and GroupM are also looking to cast well-known actresses for the series concept titled Tales From the Carpool Lane, which follows the story of different moms.

There are other concepts in the works. For now, GroupM has already made a financial commitment to Yahoo. However, these terms have yet to be publicized.

Source: Brandweek

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