Thursday, May 17th, 2012
There is a new campaign developing, which encourages media people to call product placement what it essentially is?paid advertising.
Truthful Media, an advocacy group, has called the Federal Communications Commission to lobby the regulation of advertising in television shows.
The group is currently gathering supporters in senate, and some senators have expressed an interest to join.
Truthful Media wrote a letter to FCC Chairman Julius Genachowski, which said that there are too much product placements on television nowadays. The group cited the teen drama One Tree Hill, which averaged 50 product placement appearances last year.
Source: USNews
