Wednesday, February 8th, 2012
Peter Levinsohn, President of New Media and Digital Distribution for Fox Filmed
Entertainment (FFE), today announced the appointment of Roger Mincheff to the
newly-created position of Senior Vice President of Branded Entertainment for
digital content. Reporting to Levinsohn, Mincheff will be responsible for
monetizing all made-for-digital content for the company`s vast portfolio of
production entities.
Levinsohn also announced the formation of Fox Digital Studios (FDS), a new group
dedicated to the development, production and distribution of original and
derivative programming for initial release on new and emerging media platforms.
Former Fox Atomic executive David Worthen Brooks will oversee creative for the
new digital studio, guiding the group`s content strategy and all creative
aspects of show development and production. Mincheff will work closely with FDS
to drive revenue for content developed by the new group.
"All of our production entities are exploring digital platforms as a means to
tell new stories to new audiences and we`re thrilled to have someone of Roger`s
caliber join the team. In addition to understanding the brand dynamic, Roger has
a proven track record across content, distribution, marketing and technology,"
said Peter Levinsohn. "With Fox Digital Studios, we are leveraging our
storytelling and production expertise to create a centralized unit solely
focused on bringing consumers unique entertainment experiences on the Web, and
on mobile and gaming platforms. We`re pleased to have David on board to steer
this group`s creative efforts."
"Fox has a successful history of working closely with brands to create films and
television shows that resonate with consumers, while also delivering valuable
marketing messages, and I`m excited to continue that tradition on the digital
side," said Mincheff. "Having a Branded Entertainment group within FFE puts all
of Fox`s production companies in a unique position to succeed in this space, and
I can`t wait to get started."
"As consumers continue to gravitate towards digital media platforms, creative
executives must continue to innovate and develop new, dynamic entertainment
content built especially for these new mediums," said Worthen Brooks. "FDS
presents an incredible opportunity to reach these digital consumers and I`m
excited to be part of this effort."
Roger joins Fox after serving as CEO of Spacedog Media, a full-service digital
marketing agency he founded in 1998. Under his guidance, Spacedog utilized new
media to develop engaging brand experiences across Internet, mobile, digital
signage, print and event platforms. The company developed entertainment content
opportunities for major brands including Qantas Airways, Carls` Jr., Hardees,
Mazda, Harley-Davidson, Universal Music, HBO, Boost Mobile, McDonalds, and
others.
David Worthen Brooks was formerly Executive Creative Director of Fox Atomic
Digital where he was responsible for all digital content creation. Worthen
Brooks, who has done creative work for Tony Kaye, Ridley Scott, Spike Jonze,
Paul Hunter, Leslie Dektor and Baz Luhrman, among others, is a renowned
creative, having been recognized and awarded by numerous U.S. and international
bodies, including D&AD, Sundance Film Festival, London International Film
Festival, Clermont-Ferrand Film Festival, One Show, and the Clios. The 2001
short film Member starring an as yet unknown Josh Hartnett (Pearl Harbor, Black
Hawk Down, Black Dahlia) marked Worthen Brook`s directorial debut. He also has
extensive experience directing music videos and commercials.
About Fox Filmed Entertainment
One of the world`s largest producers and distributors of motion pictures, Fox
Filmed Entertainment produces, acquires and distributes motion pictures
throughout the world. These motion pictures are produced or acquired by the
following units of FFE: Twentieth Century Fox, Fox 2000 Pictures, Fox
Searchlight Pictures and Twentieth Century Fox Animation.
