Friday, February 10th, 2012
Sprint will be a multi-platform sponsor of Bravo?s ?Real Housewives of Orange County? series, which is on its fifth season.
?It’s such a popular property with so many people and particularly the demographic we’re interested in,? explained Stephanie Kelly, manager of entertainment media for Sprint, in an interview with Marketing Daily. ?A lot of women want to keep tabs with the women on the show even when it’s not on.?
Sprint?s sponsorship includes on-air tagged tune-in spots and billboards. The company will also back a Web series titled ?A Day In The Life,? which follows each of the housewives during a typical day. The Web series will air on BravoTV.com and will be promoted through a weekly on-air spot.
The wireless company will also sponsor The Real Housewives Mobile fan Club, where fans can get exclusive show-related content through their mobile phones. This includes behind-the-scenes trivia, extra videos, and bonus footage.
Source: Marketing Post
