Wednesday, May 23rd, 2012
If you watch Lady Gaga?s promotion for her newest single (?Bad Romance?), you will see various advertisements for gadgets and fashion brands.
The video has eight product placements, including Parrot by Philippe Stark, Nemiroff vodka, Heartbeats earphones, HP Envy lap top, Nintendo Wii, Burberry, and Safari sunglasses.
The product placements give the brands great exposure. On the side of the artist, it provides an alternative revenue stream.
Music video product placements are an emerging trend. It illustrates a shift in music marketing. As album sales continue to plummet, artists and producers need new ways to generate revenue. The brands, on the other hand, are looking for ways to be associated with top endorsers to make their products more appealing.
The scenario makes product placement the ultimate solution.
Source: UTalkMarketing.com
