Wednesday, May 23rd, 2012
The Bandito Garage, a LA-based production backed by Bandito Brothers, is set to offer an integrated approach to content for the automotive industry.
The company will offer several media services, including commercial production, product placement, and branded entertainment. One of the company?s first production is the new film that promotes the BMW M3.
?It should come as no surprise when one says that things change fast in the marketing and advertising world,? explained Sumer Friedrichs, a producer from The Bandito Garage. ?So our approach gets us involved from the beginning, and we address these changes by setting up a modular execution. Structurally, between our alliances and our players, we are built to run and gun and avoid added costs.?
Friedrichs says that the main idea behind The Bandito Garage is to offer solutions. ?If you need creative concepting? we got it; if you need us to point and shoot? we can do that, too.?
The company is led by top names in the industry, including Vic Huber and Boyd Jaynes?two familiar names in the automotive advertising industry.
Friedrichs says that he expects the company to make a strong impact in the branded entertainment industry.
