Wednesday, May 23rd, 2012
New Moon-themed ringtones, wallpapers, mobile games, and contests can now be downloaded by phone thanks to AT&T.
AT&T and its youth marketing division will offer this downloads to a newly dedicated New Moon mobile site.
Through the site, the fans can download ringtones and answer tones from the movie soundtrack.
Participants will also be able to play a Twilight game and download wall papers featuring the main characters of the upcoming sequel.
AT&T will be partnering with Hot Topic for the sweepstakes contest, where participants will be able to find clues and collect passport stamps for a chance to win a trip to Italy. Leading up to the premiere, daily clues will be released which will instruct participants to text a particular keyword to AT&T. In return, an exclusive URL for AT&T subscribers will be sent to the participants.
The company?s youth marketing team even created a Facebook page dedicated to the film. The social networking page, includes a ?Create Your Coven? quiz tied to exclusive offers from AT&T.
?One of the great things about The Twilight Saga is that it appeals to a variety of target demographics for AT&T–tweens and teens, college students, young adults and beyond,? commented Chris Schembri, VP of media services for AT&T. ?We are excited to be able to reach moviegoers and fans of The Twilight Saga of all ages across our three screens wireless, PC, and TV and deliver unique opportunities like the chance to see an advanced screening of the film with a personal introduction from a cast member.?
Source: BrandWeek
