Chevrolet launches a product placement and an awareness campaign with the Volt

The Chevrolet Volt is going back to school.

Come November 30, the car will be the center piece of what Chevrolet describes as the ?world?s largest school show-and-tell?.

The auto manufacturer will provide a lesson plan to teachers about the Volt through Weekly Reader, an educational materials developer for math curriculum and vocabulary tests.

?Today’s middle school students are tomorrow’s leaders, so Chevrolet is teaming up with Weekly Reader to provide a fun yet educational experience themed around electricity,? explained Maria Rohrer, a representative from Chevrolet. ?Electricity is the new fuel of the 21st century and will help shape the future of the automobile.?

Chevrolet says that the event will tackle the basics of electricity and why it is important and how it can transform the American auto industry. The event will be held at the Harvard-Westlake School in Los Angeles and will be broadcasted on the Web.

Source: InsideLine