Wednesday, May 23rd, 2012
Propaganda GEM is proud to announce its appointment as the global entertainment-marketing agency of record for the BMW Group, effective January 1st 2010.
Propaganda GEM will spearhead international product placement and promotional activities for BMW, MINI, Rolls-Royce and BMW motorcycles within feature film, television, music video, and video games.
"In the rapidly changing environment of communications and brand building, Propaganda GEM has always stood in the forefront through dynamic thinking and creativity. We are thrilled that the BMW Group has chosen our team to spearhead this initiative on a global level," says Ruben Igielko-Herrlich, Propaganda GEM founding partner and co-president. "We truly believe that this partnership will result in remarkable programs, if our individual track records are any indication of our potential to lead in our respective fields."
Propaganda GEM realized the potential of brands to be organically woven into all forms of entertainment early on. The firm holds a corporate philosophy that transcends traditional business thought; a philosophy that makes brands more than just a logo, but rather a state of mind.
The current success is a reflection of the agency’s highly qualified staff who have crafted and mastered the subtle art of not simply understanding the needs of content makers and corporate marketers, but more importantly how to fuse these distinct worlds of entertainment and business to create winning solutions on both sides.
Founded in 1991 by Ruben Igielko-Herrlich and Anders Granath, Propaganda GEM specializes in product placement and promotional tie-ins with feature films, television programs, music videos and video games. Headquartered in Geneva, Los Angeles and Hong Kong. Propaganda’s global outreach includes additional offices in Tokyo, Beijing, Moscow, London, Rome, Madrid, Copenhagen, and Mumbai in 2010. Clients include Bang & Olufsen, Bulgari, Campari, Casio, Lacoste, Nokia, and Panasonic. For more information, visit http://www.propagandagem.com.
