Wednesday, May 23rd, 2012
Brand in Entertainment, the Los Angeles-based brand integration company, will be hosting a live integration auction in Christie?s, New York. The company will give the highest bidders exclusive packages on television, webisodes, graphic novels, movies, and plays.
The company has already invited top names from advertising agencies to attend the auction, where film studios, recording companies, and independent producers will offer brand integration opportunities.
?With the ever-growing list of media options, the advertising world has been seeking a way to easily integrate their brands across today?s myriad of content offerings while keeping an eye on maximizing value,? explained Rolfe Auerbach, CEO of Brand in Entertainment.
However, this is also a downside to this auction. Branded entertainment deals are tedious. Most of these deals take months to make. That?s why it?ll be interesting how buyers will respond to on-the-spot purchasing.
Branded in Entertainment representatives says that the offerings will be vast. They will be offering product placements for films, TV shows, and even webisodes.
Source: MediaBuyerPlanner.com
