Saturday, February 4th, 2012
Renault is launching its own TV channel, Renault TV. The network will take a people-centric approach to television.
The brand will be partnering with Publicis to sign possible branded entertainment opportunities. The ad agency will create branded entertainment solutions for television content.
The car manufacturer will focus on the nurturing the public?s passion for the brand and its products. The channel will also be a window to the company?s brand heritage and its upcoming events.
?Renault isn?t like other brands: we innovate in the interest of everyone,? explained Stephen Norman, the company?s Global Marketing Director. ?A real ?people centric? brand and, perhaps, the only one of our time. Renault TV offers more than the online content and allows a wider audience to have a different and cool relationship with the brand, that goes beyond the ephemeral few seconds of the internet.?
Renault TV will build on a successful Renault web page, which was launched earlier this year. The new network also aims to widen the brand?s target demographic.
Source: HonestJohn.co.uk
