BMW hires Propaganda for product placement and branded entertainment

Published on December 10, 2009 by David Castillo · No Comments

Six years ago, BMW made a shocking movie when it left Hollywood. But now the auto manufacturer is now back and it is hiring Propaganda GEM as its global entertainment marketing agency.

Nowadays, BMW has become a favored vehicle for villains as its competitors?like Audi and Mercedes-Benz?have used product placement to boost their market presence.

It?s up to Propaganda to bring back the spotlight on BMW. The brand is no stranger to handling big accounts. The company has already worked with Casio, Nokia, Panasonic, and Lamborghini.

Propaganda says that it will help boost BMW?s tie-ins with films, television shows, music videos, and other media.

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