March 2010 Archive

GORILLAZ RELEASE NEW ONLINE GAME AND SINGLE PACKAGE

Gorillaz, the world?s leading animated band, release a brand new multi-level online game with their new single, "Superfast Jellyfish" Parlophone has confirmed the release of ?Escape to ...

Activision Publishings Bakugan Battle Trainer(TM) for Nintendo DS(TM) Now Available in North America

Activision Publishing, Inc. (Nasdaq: ATVI) and Corus Entertainment Inc.'s Nelvana Enterprises are pleased to announce that Bakugan Battle Trainer? is now ...

Odwalla Launches Campaign Against Ordinary

Odwalla is anything but ordinary, and so are the people who drink it. In 2010, Odwalla joins with its fans to ...

Next New Networks Expands Brand Advertising Team, Partners With Outrigger Media

Next New Networks, the leading next-generation media company providing original Web series to millions of loyal, engaged viewers, announced today that ...

Product Placement is now on Twitter

Product placements are no longer limited to movie appearances. These ad placements have now invaded the internet social marketing scene, particularly ...

UK governments sets firm rules on product placement

The British government has officially legalized product placement in television programs by putting legislation in parliament before it is dissolved for ...

Kodak product placement on The Celebrity Apprentice

The Celebrity Apprentice is back for another season, and so is Kodak. This Sunday?s episode will feature celebrity contestants who will be ...

MDC to produce branded entertainment

MDC Partners, the renowned holding company, is now diving into television production and branded content. The company has a majority stake in ...

Music videos are an endangered species on TV but online they're thriving

MuchMusic and MTV may have given up on the music video, making it an endangered species on television, but if Lady Gaga's ...

German television is now open for product placement

German television viewers will soon be exposed to product placement. The regulators decided to loosen product placement laws last Thursday, which ...

Chevy Product Placement in Ok Go music video

Have You Read?

Corbis Acquires Norm Marshall Group

[BusinessWire press release] -- Corbis, a leading visual content and services provider for the creative and entertainment communities and parent company ... [+]

Top product placement shows on TV

Product placement is here to stay. In previous decades, this form of advertising was strictly used as a secondary source of income ... [+]

Nokia Lumia product placement in music video

Product placement in music videos is becoming a tradition. Most recently, the most high-profile Windows Phone 7 partnered with pop star on ... [+]

Coca-Cola celebrates branded entertainment

In Paris, Jonathan Mildenhall—Coca-Cola’s VP for global advertising and content—will be delivering a keynote speech about MIPTV’s branded entertainment program. Mildenhall will ... [+]

Product placements come in large numbers from NBC

Product placement has found a home in NBC. While the network has not been able to up ratings for advertisers, it has ... [+]

Sherlock Holmes Product Placement

“Sherlock Holmes: Game of Shadows” ushered the New Year with a staggering $40-million performance in the box office. And just when you ... [+]

alvin and the chipmunks chipwrecked product placement

Alvin and the Chipmunks travel via Carnival Cruise Lines

Carnival Cruise Lines recently struck a deal with three famous chipmunks—Alvin, Theodore, and Simon. Yes, the ship company has partnered with Fox ... [+]