March 2010 Archive

Going Gaga over product placement

Lady Gaga?s newest music video ?Telephone? sets the new standard for music video product placements. It featured several brands, including Virgin Mobile, Heartbeats headphones, and Polaroid. Lady ...

Gorilla Nation, AtomicOnline, Double Helix and Springboard Come Together

Evolve Media, a unique global brand architect in the digital space, announces today, the joining of four synergistic companies under the ...

Apple invades the movies

Apple had several movie product placements in 2009. And these were not just regular product placements, they were in popular movies?which ...

Lady Gaga and Beyonce Knowles promote Virgin Mobile

In Lady Gaga?s newest music video, she promotes Virgin Mobile using product placement. The pop star collaborates with Beyonce Knowles in ...

Gen2Media Featured as Inside Radio Covers Groundbreaking Opportunity for Online Advertising

Gen2Media Corporation (OTC Bulletin Board: GTWO), an innovative video technology company offering an Online Video Platform, video production and online video ...

Handheld Happiness Comes to Your iPhone Courtesy of skyrockit and Break Media

skyrockit, the first true mobile entertainment agency, and Break Media, the Internet?s premier entertainment community for men, have teamed up to ...

American Idol refreshes Coke product placement

Aside from getting consistent ratings, American Idol has also had consistent product placements. The renowned singing contest has deals with Vitamin ...

Beiersdorf Inc. Appoints Carat as Agency of Record in US

Carat and Beiersdorf Inc. confirm Carat?s appointment as its new agency for media planning and buying services. The appointment, announced today, is ...

Apple product placement dominated 2009

Last year, the Apple brand dominated the product placement industry. In the 44 films that topped the box office for at least ...

Iris launches branded entertainment arm

Iris is set to launch its branded entertainment unit, which will focus on producing advertiser-funded content in several platforms. Iris Studios will ...

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Have You Read?

An illegal Kermit product placement from TV channel

ZAK, Germany’s media authority, has accused Kermit—the classic star from The Muppets—of being guilty for an illegal product placement, which occurred ... [+]

P&G launches new branded entertainment short

Procter & Gamble deserves high praise for its recent production of a branded entertainment short for the 2012 London Olympics and ... [+]

Think Like a Man product placement

The upcoming book-based film “Think Like a Man” is loaded with product placement. The entire movie, which stars Gabrielle Union and Regina ... [+]

Product placement in sports

These days, branded entertainment is often powered by sports celebrities, anchoring their strong influence to audiences around the world. The latest campaigns ... [+]

The future of movie product placement

Upon the announcement that James Bond will be drinking bottles of Heineken instead of glasses of martinis, the concept of movie ... [+]

Report from Nielsen says that reality shows account for most product placements on primetime

Based on research from Nielsen, Reality television shows accounted for the most product placements during prime-time hours in the United States. ... [+]

Brandstar and O2 Media launch new branded entertainment series

Brandstar Entertainment and O2 Media Inc., the producers of the popular web show "The Balancing Act," are launching a new branded ... [+]

Alphabird creates new branded entertainment arm

Alphabird, the popular video distribution network, has launched a new original content development unit, led by executives from Endemol’s production team. The ... [+]