April 2010 Archive

Interactive Studio RedLever Launches Branded Entertainment Campaign for Tone(R) Skin Care

RedLever (www.red-lever.com), a leading producer of premium branded content across all genres and distribution platforms, announced today the launch of the Tone? VideoBox; an interactive music ...

Russia cracks down on product placement

Russian television stations may have to decrease their commercial breaks if they want to continue allowing product placements. Reports say that the ...

UK says that tobacco product placements are still prominent in movies

Tobacco product placements are still common in films rated suitable for kids and young teens, suggested recent research from Thorax. Authors of ...

Jamie Oliver bashes Kraft Lunchables in Food Revolution

Jamie Oliver?s Food Revolution became a revolution against Kraft last Friday. The British chef held a tray of Kraft Lunchables and boldly ...

Chuck likes DC Comics

In the latest episode of ?Chuck? on NBC, DC Comics had a product placement mention of the comic ?Justice League of ...

Product placement and false advertising

Product placement is now a mainstay in movies. However, critics say that there is a danger to it?what happens if a ...

HP and Microsoft on Sex and the City 2

In the upcoming ?Sex and the City? sequel, Carrie Bradshaw and her friends will carry Hewlett-Packard (HP) laptops that run Microsoft ...

People StyleWatch becomes successful with product placement

With the print magazine business struggling, People StyleWatch is looking for alternative means to profit. And it has been a lucrative ...

Rihanna video has Casio product placement

Rihanna is reportedly using product placements in her upcoming video despite criticizing the practice. The singer recently commented on Lady Gaga?s heavy ...

Renault product placement in The Sims 3

Renault and Electronic Arts have signed a deal that will allow The Sims 3 players to integrate Renault?s electronic vehicles into ...

Have You Read?

New web series from Telemundo integrates product placements from Chevy and Verizon

Last week, Telemundo launched a new web series, “Mia Mundo.” Similar to most of the network’s online shows, the series has product ... [+]

Product placement in Draw Something app

OMGPOP’s Draw Something is in high demand app among phone users, making it the perfect platform to insert a product placement. Initially, ... [+]

30 Rock guns for Kraft product placement

Usually, brands pitch products to a show. However, NBC’s 30 Rock proves that it can work the other way around as ... [+]

Telemundo works with Chevrolet and Verizon to create branded entertainment

Telemundo Media, Chevrolet, and Verizon Wireless have hooked up to create Mia Mundo, the first bilingual branded entertainment crossover series. The ... [+]

Branded entertainment needs to focus on the consumer

According to a panel of representatives, the key to successful branded entertainment is centering it on the consumer. During the inaugural Playback ... [+]

The future of branded entertainment

Branded entertainment is rising fast. Consumer behavior is changing and it calls for a new marketing tool, such as branded entertainment. The ... [+]

Branded entertainment and product placement to rise in Australia

In Australia, advertisers are foregoing 30-second advertisements to invest in entire television shows to promote products. STW Group, the largest marketing group ... [+]

An illegal Kermit product placement from TV channel

ZAK, Germany’s media authority, has accused Kermit—the classic star from The Muppets—of being guilty for an illegal product placement, which occurred ... [+]

P&G launches new branded entertainment short

Procter & Gamble deserves high praise for its recent production of a branded entertainment short for the 2012 London Olympics and ... [+]

Think Like a Man product placement

The upcoming book-based film “Think Like a Man” is loaded with product placement. The entire movie, which stars Gabrielle Union and Regina ... [+]