April 2010 Archive

Interactive Studio RedLever Launches Branded Entertainment Campaign for Tone(R) Skin Care

RedLever (www.red-lever.com), a leading producer of premium branded content across all genres and distribution platforms, announced today the launch of the Tone? VideoBox; an interactive music ...

Russia cracks down on product placement

Russian television stations may have to decrease their commercial breaks if they want to continue allowing product placements. Reports say that the ...

UK says that tobacco product placements are still prominent in movies

Tobacco product placements are still common in films rated suitable for kids and young teens, suggested recent research from Thorax. Authors of ...

Jamie Oliver bashes Kraft Lunchables in Food Revolution

Jamie Oliver?s Food Revolution became a revolution against Kraft last Friday. The British chef held a tray of Kraft Lunchables and boldly ...

Chuck likes DC Comics

In the latest episode of ?Chuck? on NBC, DC Comics had a product placement mention of the comic ?Justice League of ...

Product placement and false advertising

Product placement is now a mainstay in movies. However, critics say that there is a danger to it?what happens if a ...

HP and Microsoft on Sex and the City 2

In the upcoming ?Sex and the City? sequel, Carrie Bradshaw and her friends will carry Hewlett-Packard (HP) laptops that run Microsoft ...

People StyleWatch becomes successful with product placement

With the print magazine business struggling, People StyleWatch is looking for alternative means to profit. And it has been a lucrative ...

Rihanna video has Casio product placement

Rihanna is reportedly using product placements in her upcoming video despite criticizing the practice. The singer recently commented on Lady Gaga?s heavy ...

Renault product placement in The Sims 3

Renault and Electronic Arts have signed a deal that will allow The Sims 3 players to integrate Renault?s electronic vehicles into ...

Have You Read?

An illegal Kermit product placement from TV channel

ZAK, Germany’s media authority, has accused Kermit—the classic star from The Muppets—of being guilty for an illegal product placement, which occurred ... [+]

P&G launches new branded entertainment short

Procter & Gamble deserves high praise for its recent production of a branded entertainment short for the 2012 London Olympics and ... [+]

Think Like a Man product placement

The upcoming book-based film “Think Like a Man” is loaded with product placement. The entire movie, which stars Gabrielle Union and Regina ... [+]

Product placement in sports

These days, branded entertainment is often powered by sports celebrities, anchoring their strong influence to audiences around the world. The latest campaigns ... [+]

The future of movie product placement

Upon the announcement that James Bond will be drinking bottles of Heineken instead of glasses of martinis, the concept of movie ... [+]

Report from Nielsen says that reality shows account for most product placements on primetime

Based on research from Nielsen, Reality television shows accounted for the most product placements during prime-time hours in the United States. ... [+]

Brandstar and O2 Media launch new branded entertainment series

Brandstar Entertainment and O2 Media Inc., the producers of the popular web show "The Balancing Act," are launching a new branded ... [+]

Alphabird creates new branded entertainment arm

Alphabird, the popular video distribution network, has launched a new original content development unit, led by executives from Endemol’s production team. The ... [+]