May 2010 Archive

Snapple scores big in Celebrity Apprentice product placement

Snapple product placement on Celebrity Apprentice

Product placement has been proven to have positive effects on building brand identity. This is what was behind the mind of the people from Snapple when ...

More From May 2010

RedLever Acquires 'Steve Clarkson Dreammaker' Webisode Reality Series Starring America's Top Quarterbacks

[PRNewswire] -- RedLever (www.red-lever.com), a leading producer of premium branded content across all genres and distribution platforms, announced today it has ...

2010 toyota highlander product placement

Toyota Highlander stars in TBS comedy show

Toyota has signed a deal with TBS to sponsor one of the network's new comedy shows, "Are We There Yet?" The Toyota ...

Sex and the City 2: a product placement vignette!

The first Sex and the City movie racked in over 90 brand appearances. Could its sequel?which is said to be bigger ...

Czech Republic allows product placement in selected platforms

Come June, product placement in soap operas and talk shows will become a legitimate way for television networks to make money ...

Sex comes with no Apple this time

This year's Sex and the City 2 will no longer have Apple product placements, since the film producers have now shifted ...

Aussie radio broadcasters want product placement opportunities

In Australia, industry bodies are lobbying for more product placement opportunities in commercial radio broadcasts. The Australian Association of National Advertisers (AANA) ...

JVC Mobile Entertainment Announces TURN ME ON 3 Campaign Featuring The All-American Rejects

JVC Mobile Entertainment (www.mobile.jvc.com), a leading developer and manufacturer of sophisticated mobile, audio, and video products, announces its 2010 "TURN ME ...

NBC sees future in online branded entertainment and product placement

Branded entertainment and product placement are on the rise. And NBC Universal Digital Studio (NBCU) is taking advantage. The two-year old production ...

Ford product placement in American Idol

Ford has hooked up with American Idol for a promotional video for the auto manufacturer. The final three contestants of American Idol?Crystal ...

Have You Read?

An illegal Kermit product placement from TV channel

ZAK, Germany’s media authority, has accused Kermit—the classic star from The Muppets—of being guilty for an illegal product placement, which occurred ... [+]

P&G launches new branded entertainment short

Procter & Gamble deserves high praise for its recent production of a branded entertainment short for the 2012 London Olympics and ... [+]

Think Like a Man product placement

The upcoming book-based film “Think Like a Man” is loaded with product placement. The entire movie, which stars Gabrielle Union and Regina ... [+]

Product placement in sports

These days, branded entertainment is often powered by sports celebrities, anchoring their strong influence to audiences around the world. The latest campaigns ... [+]

The future of movie product placement

Upon the announcement that James Bond will be drinking bottles of Heineken instead of glasses of martinis, the concept of movie ... [+]

Report from Nielsen says that reality shows account for most product placements on primetime

Based on research from Nielsen, Reality television shows accounted for the most product placements during prime-time hours in the United States. ... [+]

Brandstar and O2 Media launch new branded entertainment series

Brandstar Entertainment and O2 Media Inc., the producers of the popular web show "The Balancing Act," are launching a new branded ... [+]

Alphabird creates new branded entertainment arm

Alphabird, the popular video distribution network, has launched a new original content development unit, led by executives from Endemol’s production team. The ... [+]