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[BusinessWire press release] -- Corbis, a leading visual content and services provider for the creative and entertainment communities and parent company ...
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Product placement is here to stay.
In previous decades, this form of advertising was strictly used as a secondary source of income ...
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Product placement in music videos is becoming a tradition.
Most recently, the most high-profile Windows Phone 7 partnered with pop star on ...
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In Paris, Jonathan Mildenhall—Coca-Cola’s VP for global advertising and content—will be delivering a keynote speech about MIPTV’s branded entertainment program.
Mildenhall will ...
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Product placement has found a home in NBC.
While the network has not been able to up ratings for advertisers, it has ...
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“Sherlock Holmes: Game of Shadows” ushered the New Year with a staggering $40-million performance in the box office.
And just when you ...
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Carnival Cruise Lines recently struck a deal with three famous chipmunks—Alvin, Theodore, and Simon.
Yes, the ship company has partnered with Fox ...
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According to Nielsen, the Biggest Loser has the second most product placement in primetime television. The reality show is second only ...
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Nokia and Windows have joined forces to create the Nokia Lumia 800, a revolutionary phone that will be released in the ...
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NBC’s primetime shows topped the product placement count of its broadcast rivals.
According to a recent study from Nielsen, the network owns ...
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Product placement has been proven to have positive effects on building brand identity. This is what was behind the mind of the people from Snapple when ...
2011 Advertising Metrics