July 2010 Archive

Product placements in Charlie St. Cloud

Charlie St. Cloud, Zac Efron?s latest movie, features several product placements. The movie is based on the book by Ben Sherwood, ?The Death and Life of Charlie ...

More From July 2010

Getmemedia.com: Product Placement Specialists Scenario Reach out to Marketers with New Advertising Opportunities

[Earth Times] -- Scenario UK Limited has become the first product placement company to sign up to marketing and media solutions ...

President Obama uses MacBook Pro!

United States (US) President Barack Obama apparently uses a MacBook Pro! In a demonstration video for healthcare.gov, the leader of the free ...

Peter Andre’s show is investigated for product placement

Peter Andre, the Australian pop star, is being investigated by Britain?s media regulators for allegedly promoting a hotel and airline in ...

More product placements on Mad Men

Mad Men, a show centering on US ad executives during the 1960s, featured a product placement of Jantzen?a swimwear brand. This ...

Getmemedia.com: Product Placement Specialists Scenario Reach out to Marketers with New Advertising Opportunities

[PR-inside] -- Scenario UK Limited has become the first product placement company to sign up to marketing and media solutions website ...

ZenithOptimedia’s Newcast Division and iTVX Partner for Branded Entertainment Measurement

Newcast, a specialist division of ZenithOptimedia, has enlisted the services of iTVX to evaluate and measure branded entertainment activity developed on ...

Gorillaz Go Mobile in iPhone and iPad App

Matmi and Gorillaz join forces to bring ?Escape From Plastic Beach?, the latest Gorillaz game, to the iPhone, iPad, and iPod ...

iTVX Insights Drive Customer Brand Integration Impact in Web Video

iTVX, the global leader in branded entertainment measurement, has extended its capabilities to provide agencies and brands with actionable valuations, insights ...

Product placement in Salt

Salt, Angelina Jolie?s latest action flick, featured a product placement during a flashback sequence in the film. The scene explained the origins ...

Chevy Product Placement in Ok Go music video

Have You Read?

Corbis Acquires Norm Marshall Group

[BusinessWire press release] -- Corbis, a leading visual content and services provider for the creative and entertainment communities and parent company ... [+]

Top product placement shows on TV

Product placement is here to stay. In previous decades, this form of advertising was strictly used as a secondary source of income ... [+]

Nokia Lumia product placement in music video

Product placement in music videos is becoming a tradition. Most recently, the most high-profile Windows Phone 7 partnered with pop star on ... [+]

Coca-Cola celebrates branded entertainment

In Paris, Jonathan Mildenhall—Coca-Cola’s VP for global advertising and content—will be delivering a keynote speech about MIPTV’s branded entertainment program. Mildenhall will ... [+]

Product placements come in large numbers from NBC

Product placement has found a home in NBC. While the network has not been able to up ratings for advertisers, it has ... [+]

Sherlock Holmes Product Placement

“Sherlock Holmes: Game of Shadows” ushered the New Year with a staggering $40-million performance in the box office. And just when you ... [+]

alvin and the chipmunks chipwrecked product placement

Alvin and the Chipmunks travel via Carnival Cruise Lines

Carnival Cruise Lines recently struck a deal with three famous chipmunks—Alvin, Theodore, and Simon. Yes, the ship company has partnered with Fox ... [+]