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ZAK, Germany’s media authority, has accused Kermit—the classic star from The Muppets—of being guilty for an illegal product placement, which occurred ...
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Procter & Gamble deserves high praise for its recent production of a branded entertainment short for the 2012 London Olympics and ...
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The upcoming book-based film “Think Like a Man” is loaded with product placement.
The entire movie, which stars Gabrielle Union and Regina ...
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These days, branded entertainment is often powered by sports celebrities, anchoring their strong influence to audiences around the world.
The latest campaigns ...
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Upon the announcement that James Bond will be drinking bottles of Heineken instead of glasses of martinis, the concept of movie ...
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Based on research from Nielsen, Reality television shows accounted for the most product placements during prime-time hours in the United States. ...
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Brandstar Entertainment and O2 Media Inc., the producers of the popular web show "The Balancing Act," are launching a new branded ...
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Alphabird, the popular video distribution network, has launched a new original content development unit, led by executives from Endemol’s production team.
The ...
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[SHOOT Publicity Wire] -- The Cannes Lions International Festival of Creativity is pleased to announce the final three juries for this ...
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In the upcoming film “Skyfall,” James Bond will forego his ritualistic martini and grab a Heineken instead. The new plot detail ...
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Charlie St. Cloud, Zac Efron?s latest movie, features several product placements.
The movie is based on the book by Ben Sherwood, ?The Death and Life of Charlie ...
2011 Advertising Metrics