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Have You Read?
Last week, Telemundo launched a new web series, “Mia Mundo.”
Similar to most of the network’s online shows, the series has product ...
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OMGPOP’s Draw Something is in high demand app among phone users, making it the perfect platform to insert a product placement.
Initially, ...
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Usually, brands pitch products to a show. However, NBC’s 30 Rock proves that it can work the other way around as ...
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Telemundo Media, Chevrolet, and Verizon Wireless have hooked up to create Mia Mundo, the first bilingual branded entertainment crossover series. The ...
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According to a panel of representatives, the key to successful branded entertainment is centering it on the consumer.
During the inaugural Playback ...
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Branded entertainment is rising fast.
Consumer behavior is changing and it calls for a new marketing tool, such as branded entertainment. The ...
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In Australia, advertisers are foregoing 30-second advertisements to invest in entire television shows to promote products.
STW Group, the largest marketing group ...
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ZAK, Germany’s media authority, has accused Kermit—the classic star from The Muppets—of being guilty for an illegal product placement, which occurred ...
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Procter & Gamble deserves high praise for its recent production of a branded entertainment short for the 2012 London Olympics and ...
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The upcoming book-based film “Think Like a Man” is loaded with product placement.
The entire movie, which stars Gabrielle Union and Regina ...
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Charlie St. Cloud, Zac Efron?s latest movie, features several product placements.
The movie is based on the book by Ben Sherwood, ?The Death and Life of Charlie ...
2011 Advertising Metrics