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Have You Read?
Last week, Telemundo launched a new web series, “Mia Mundo.”
Similar to most of the network’s online shows, the series has product ...
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OMGPOP’s Draw Something is in high demand app among phone users, making it the perfect platform to insert a product placement.
Initially, ...
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Usually, brands pitch products to a show. However, NBC’s 30 Rock proves that it can work the other way around as ...
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Telemundo Media, Chevrolet, and Verizon Wireless have hooked up to create Mia Mundo, the first bilingual branded entertainment crossover series. The ...
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According to a panel of representatives, the key to successful branded entertainment is centering it on the consumer.
During the inaugural Playback ...
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Branded entertainment is rising fast.
Consumer behavior is changing and it calls for a new marketing tool, such as branded entertainment. The ...
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In Australia, advertisers are foregoing 30-second advertisements to invest in entire television shows to promote products.
STW Group, the largest marketing group ...
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ZAK, Germany’s media authority, has accused Kermit—the classic star from The Muppets—of being guilty for an illegal product placement, which occurred ...
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Procter & Gamble deserves high praise for its recent production of a branded entertainment short for the 2012 London Olympics and ...
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The upcoming book-based film “Think Like a Man” is loaded with product placement.
The entire movie, which stars Gabrielle Union and Regina ...
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2011 Advertising Metrics