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“El Talisman” is taking television product placement to a whole new level, giving Chevrolet vehicles a co-starring role in the new ...
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Resident Evil is back again for another zombie-killing adventure. And the movie will be bringing back some familiar friends, including Sony—the ...
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Modern family, the popular comedy TV show, does not bite all its product placement opportunities. In fact, majority of the sitcom’s ...
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Guvera Entertainment has unveiled My Soundtrack, a Facebook app that lets brands personalize their playlists on their home page.
My Soundtrack ...
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Very little is known about Blizzard’s upcoming multi-player game titled Project Titan. However, an ad posting in their website indicates that ...
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The Cannes Lions International Festival of Creativity will be including awards centering branded entertainment.
Avi Savar—founder and chief creative officer of Big ...
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[PRNewswire press release] -- Jonathan Mildenhall, Vice President Global Advertising Strategy and Content Excellence for The Coca-Cola Company, will deliver a ...
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Renowned actress Zooey Deschanel is turning to branded entertainment.
Deschanel, along with her friends Sophia Rossi and Molly McAleer have signed on ...
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Contraband, a thriller that stars Mark Wahlberg and Kate Beckinsale, debuted at the top of the box office this past weekend. ...
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Wige Media is joining the branded entertainment band wagon.
The German production company recently added a new television division, Wige Entertainment. It ...
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Eva Luna, the upcoming series from Univision, will feature product placements from General Motors (GM).
During the show?s premiere?on Monday, it will feature three major product placements ...
2011 Advertising Metrics