Friday, February 10th, 2012
Fly Girls, the CW-produced reality series about flight attendants, will be featuring a first class product placement?Virgin America.
The series will center on several young flight attendants, their trials and their achievements. Finely knitted in the backdrop of the series will be Virgin America. Producers say that the airline has been cooperative with the content side of the project.
?Virgin has given us a very long leash,? explained Colin Nash, one of the show?s executive producers. ?They don’t push their logo; they don’t try to influence the stories. We’re able to capture what’s really going on in these girls’ lives.?
Throughout the show, there will be short 30-second messages from Virgin America?s in-flight entertainment.
?I don’t want too much branding in the show?it has to succeed based on the concept,? explained Porter Gale, Virgin America?s VP. ?At the same time, I think this series can build awareness and drive sales, especially as we expand to new markets. Our ad budget is tiny compared to our competitors, and this gives us potential exposure and reach with no out-of-pocket expense.?
Fly Girls is intended for the 18-34-year-old demographic and will be marketed similarly to America?s Next Top Model.
Source: LATimes
