Friday, February 10th, 2012
Tasti D-Lite is taking its offerings to the World Wide Web as it is now advertising on social networks.
The dessert chain has launched its MyTasti program, which allows customers to synch their loyalty cards with their accounts in Twitter and Foursquare, the social network.
For every brand-related update, the customer earns a point. Once the customer gathers 50 points, he/she can get a free Tasti D-Lite cup or cone.
?Clearly you can see if someone has 1,000 followers and visits Tasti D-Lite once a week that message will get out there,? explained B.J. Emerson, director of information and social technologies for Tasti D-Lite.
The company is starting the new program in 10 locations.
Source: AdWeek
